RECENT

W SYDNEY

Launched W Sydney in October 2023 as W Hotels largest property worldwide and strategically positioned the hotel as the lead luxury lifestyle property in Darling Harbour.

  • Creative execution of initial property wide photography including lifestyle, beverage and food, and hotel spaces.

  • Lead the social media management for key events including W Sydney’s Opening Day and Premiere Party.

  • Project-lead for website development of W Sydney, BTWN, and 29/30 including site architecture and UI setup, conceptualisation, application programming, meta tagging and search engine optimisation.

WELCOME TO SYDNEY, DARLING!

Celebrating the long-awaited opening of W Sydney, the hotel’s Premiere Party amplified the hotel’s entry into Australia as the flagship W Hotel with an aspirational experience. Diving into the essence of Sydney Australia, the activation highlighted the habour city’s vibrant and confident urban energy while the 'Larrikin' design narrative was blended through bold and unexpected moments.

Collaborating with Studio Messa for creative event planning, together the marketing team worked collaboratively to deliver 158 media outcomes, $809,049 in PR value and a reach of over 21.9 million.

  • VIP ARRIVAL

    Guests arrived on an eye-catching deep blue carpet marking the entrance alongside, native florals to highlight the bold and colourful style of Sydney.

  • BEVERAGE DIRECTION

    The personalities of Sydney are brought to life in liquid form by Maybe Sammy. Fresh native ingredients, eclectic flavours, and sculptural garnishes delight guests and create shareable moments.

  • FOOD DIRECTION

    Innovative food styles herald the diverse culture of Sydney. Bold and modern - food tells our story and encourages a social atmosphere.

    Led by BTWN - the W Sydney restaurant shined with its focus on hyper-local produce and sharing between friends.

  • IMMERSIVE ROOMS

    Guests explored sharable and immersive on-theme spaces, presented by brand partners. The Sydney narrative canbe woven through with original and unexpected drink serves, light, sound, styling and artist collaborations.

  • LIVE PERFORMANCES

    Musicians, artists, designers and performers are the lifeblood of Sydney. Their artistic energy vibrated with the boldness, colour, diversity and talent that the city is known for.

  • Extreme Wow Suite VIP Experience

    An intimate and luxurious experience by strict invitation only. VIP guests enjoyed the finest, with Dom Perignon and a lavish caviar ba.

  • AFTER PARTY

    Evoking the feeling of a night swim in Sydney's deep blue, discovering glittering bioluminescence flowing through your finger tips.